Sloggi Sloggi

The Sloggi brand was started in 1979 by parent company Triumph International.

Driven by a single cause, comfort, sloggi introduced the world’'s first brief made from extra-combed cotton spun around elastic Lycra®. The sloggi Basic brief offered complete freedom of movement, whilst keeping its shape wash after wash. It still fills this brief in the 21st century although the range has grown in design and style.